Academia Open
Vol 9 No 1 (2024): June

Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors

Prasiwi, Ferra Puspa (Unknown)
Oetarjo, Mas (Unknown)

Article Info

Publish Date
07 Jun 2024

Abstract

This study investigates the impact of digital marketing, service quality, and price on purchasing decisions at MSMEs Rabit Buket Sidoarjo, East Java. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed with SPSS software. Results show that digital marketing, service quality, and price positively and significantly influence purchasing decisions. These findings suggest that MSMEs should enhance their digital marketing, maintain high service quality, and offer competitive pricing to boost customer purchases. Future research should consider additional variables for a more comprehensive analysis. Highlight: Digital marketing enhances purchasing. High service quality influences buyers. Competitive pricing drives purchase decisions. Keyword: Digital marketing, service quality, price, purchasing decisions, MSMEs

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Journal Info
Academia Open
Website

Abbrev

acopen

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Description

Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This ...