Innovative: Journal Of Social Science Research
Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research

Pengaruh Promosi, Emosi Positif Terhdap Pembelian Impulsif Pada Marketplace

Kurniawati, Fani (Unknown)
Riorini, Sri Vandayuli (Unknown)
Lestari, Septiani Dwi (Unknown)

Article Info

Publish Date
29 Apr 2024

Abstract

The research methodology employed is an online survey involving respondents from active marketplace users. Data were collected through questionnaires covering inquiries related to promotion, positive emotions, and impulsive buying behavior. Regression analysis will be utilized to identify the extent to which promotion and positive emotions can predict impulsive buying behavior. The findings of this research are expected to provide deeper insights into the factors influencing impulsive buying behavior in the marketplace. The practical implications of this research can assist business practitioners and marketers in developing effective promotional strategies and building positive experiences for consumers, thereby enhancing the potential for impulsive buying.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...