Jurnal Indonesia Sosial Sains
Vol. 5 No. 05 (2024): Jurnal Indonesia Sosial Sains

The Commodification of Content, Audiences, and Labor on Instagram Social Media Accounts @raffinagita1717

Dini Agustina (Universitas Sahid)
Udi Rusadi (Institut Ilmu Sosial dan Ilmu Politik Jakarta)

Article Info

Publish Date
26 May 2024

Abstract

This research aims to analyze the practices of modifying content, audiences, and labors on the Raffinagita1717 Instagram social media account so that it becomes the influencer with the most followers in Indonesia. The formulation of this research problem is the commodification practices of content, audiences, and labors on Raffinagita1717's Instagram social media account. The literature study research method was used in this research. The research results show that the Raffinagita1717 Instagram social media account has commodified content, audiences, and labors to achieve success as an artist with the most followers in Indonesia. Raffi has proven how to maximize the use of Instagram social media by modifying content, audiences, and labors.

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Journal Info
Jurnal Indonesia Sosial Sains
Website

Abbrev

jiss

Publisher

CV. Publikasi Indonesia

Subject

Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Description

The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and ...