Innovative: Journal Of Social Science Research
Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research

Pengaruh Event Sport Tourism dan Citra Destinasi Terhadap Behavioral Intention dengan Peran Mediasi Perceived Value (Objek Destinasi Sport Event Sriwijaya Ranau Gran Fondo)

Bakir, Muhammad Arva (Unknown)
Nathalia2, Theodosia C. (Unknown)

Article Info

Publish Date
10 Mar 2024

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak event sport tourism dan citra destinasi terhadap behavioral intention dengan perceived value sebagai mediator. Penelitian menggunakan metode structural equation model dengan smartPLS 3.0 dan melibatkan 90 responden. Hasil penelitian menunjukkan bahwa event sport tourism, citra destinasi, dan perceived value secara parsial berpengaruh positif dan signifikan terhadap behavioral intention. Selain itu, event sport tourism dan citra destinasi juga memiliki pengaruh signifikan pada behavioral intention dengan perceived value berperan sebagai mediator.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...