RANCANG BANGUN MARKETPLACE PRODUK UMKM DI KABUPATEN NATUNA MENGGUNAKAN MODEL PROTOTYPING

Muhammad Andi Wibowo (Universitas PGRI Kanjuruhan Malang)
Hari Lugis Purwanto (Universitas PGRI Kanjuruhan Malang)
Gaguk Susanto (Universitas PGRI Kanjuruhan Malang)

JOURNAL OF INFORMATION TECHNOLOGY, INFORMATION SYSTEMS AND COMMUNICATIONS
Vol. 2 No. 1 (2024): Mei

Natuna Regency, a potential region in tourism, fisheries, plantations, and SMEs, faces challenges in digital SME marketing. Constraints involve product limitations, brand image difficulties, and cross-border regulatory complexity. This study designs a web-based SME product sales information system in Natuna using a prototyping model, emphasizing SME empowerment. Through prototyping, system development ensures interactive involvement between developers and users, making the system more responsive to user needs. User Acceptance Test results indicate 88,58% of respondents agree that this system can positively contribute to the local economy and facilitate SME growth in Natuna Regency.