Jurnal Ilmu Manajemen Terapan (JIMT)
Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)

The Pengaruh E-Commerce (Ojek Online), Motivasi Pelanggan Terhadap Kepuasan Pelanggan

Nathania Purnomo, Maria (Unknown)
Fauzi, Achmad (Unknown)
Yulius Caesar, Leo Andri (Unknown)
Suryanata, Raditya (Unknown)
Tombeng, Irene Yohana (Unknown)
Widjaya, Kania (Unknown)
Dipo, Maureen (Unknown)

Article Info

Publish Date
25 Jan 2024

Abstract

In this study we will discuss the impact of e-commerce, especially online transportation, and customer motivation, on customer satisfaction. This research will also discuss further the impact of E-Commerce (online transportation) on customer satisfaction, customer motivation on customer satisfaction and find out that E-commerce (online transportation) and customer motivation both influence customer satisfaction. This article uses quantitative research methods, where from the research results it can be seen the relationship between the use of the E-Commerce platform (online transportation), customer motivation factors, and the level of customer satisfaction.

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Journal Info
Jurnal Ilmu Manajemen Terapan (JIMT)
Website

Abbrev

JIMT

Publisher

DINASTI REVIEW

Subject

Decision Sciences, Operations Research & Management

Description

Focus and Scope FOCUS Jurnal Ilmu Manajemen Terapan (JIMT) memfokuskan diri pada riset tentang Manajemen dan Ekonomi. Pendekatan metode penelitian meliputi: Kuantitatif, Kualitatif, dan Mix Method. Jurnal Ilmu Manajemen Terapan (JIMT) memiliki tujuan sebagai berikut: Menyediakan sarana publikasi ...