Involvement International Journal of Business
Vol. 1 No. 1 (2024): January 2024

Integrating Corporate Social Responsibility into Business Strategy: Creating Sustainable Value

Muhammad Ardiansyah (STAIN Mandailing Natal)
Alhamzah Alnoor (Southern Technical University)



Article Info

Publish Date
20 Jan 2024

Abstract

This research aims to explore the integration of Corporate Social Responsibility (CSR) into business strategy and its impact on creating sustainable value. The identified steps in the integration of CSR include defining purpose and values, identifying material issues, setting goals and targets, embedding CSR throughout the organization, engaging stakeholders, integrating CSR into decision-making, measuring and reporting progress, and fostering a culture of continuous improvement. The research highlights significant findings related to the integration of CSR into business strategy. Some key findings include a positive correlation between CSR practices and financial performance, including increased profitability and improved brand reputation. Additionally, integrating CSR can provide advantages in terms of competitive advantage, higher employee engagement, risk mitigation, stakeholder trust, and innovation in product or service development. The challenges that arise in the integration of CSR, such as resource constraints, resistance to change, and the need for effective implementation strategies. In conclusion, this research emphasizes the importance of integrating CSR into business strategy to create sustainable value. By aligning business objectives with social and environmental goals, engaging stakeholders, and continuously improving CSR practices, organizations can contribute to a more sustainable and inclusive future. Moreover, integrating CSR into business strategy can lead to benefits such as improved financial performance, better relationships with stakeholders, and new opportunities for innovation.

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Journal Info

Abbrev

iijb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Authors are invited to contribute original research on a wide range of topics including financial management, marketing strategies, human resource management, entrepreneurship and innovation, international business, supply chain management, corporate governance, economics and business environment, ...