Journal Of Management Analytical and Solution (JoMAS)
Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution

Factors Affecting Customer Interest in Buying Sharia Insurance Products (Study at PT. Asuransi Jasindo Syariah Medan Marketing Office)

Indira Rahayu (Unknown)
Alfi Amalia (Unknown)

Article Info

Publish Date
30 Sep 2022

Abstract

This study was conducted with the aim of analyzing the factors that influence customer interest in buying sharia insurance products (Study at PT. Asuransi Jasindo Syariah Medan marketing office. A total of 65 respondents is the number of samples used in analyzing data using the T test, F test and R2 test The results of this study state that the factors that influence interest are promotion, product, price.The result is promotion, product, price simultaneously has a significant influence on interest in becoming a customer of PT.Assuransi Jasindo Syariah Medan Marketing Office.  

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Journal Info
Journal Of Management Analytical and Solution (JoMAS)
Website

Abbrev

jomas

Publisher

TALENTA PUBLISHER

Subject

Economics, Econometrics & Finance

Description

Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research ...