Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Vol. 3 No. 1 (2024): January 2024

Perceptions About Brand Image and Promotion on Consumer Purchase Decisions in the Indonesian Home Education Parenting Program at Pt Naruna Karya Bersama

Noviansyah, Kafita Yogi (Unknown)
Dewanti, Mentari Clara (Unknown)

Article Info

Publish Date
18 Jan 2024

Abstract

This research aims to determine perceptions regarding "Brand Image and Promotion on Consumer Purchasing Decisions in the Indonesian Parenting Home Education Program at PT Naruna Karya Bersama". The research method uses qualitative methods with data collection techniques used in this research, namely observation and interviews. The results of this research explain that the perception of brand image and promotion on consumer purchasing decisions in the Home Education Indonesia parenting program is very positive. This is based on interviews conducted with consumers, namely with school principals, teachers and parents who explained that this parenting activity really helped increase their knowledge and made them aware of how to care for children properly and correctly.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Website

Abbrev

ministal

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow ...