Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 3 (2024): June 2024

Adaptation of Digital Technology in Radio Stations in Indonesia)

Harliantara (Unknown)

Article Info

Publish Date
16 Jul 2024

Abstract

Digital technology has had a significant impact on radio stations in Indonesia. This makes radio more accessible and allows community involvement to listen to radio broadcasts online. In addition, digital technology speeds up the broadcast process and allows the use of simulcast. This research was conducted qualitatively, using observation and literature study to collect and process data from reliable sources. Research has found that radio stations use digital technology to promote their programs and communicate with their listeners. They also use social networks to learn about public issues and increase public engagement.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...