International Journal of Integrative Sciences
Vol. 3 No. 5 (2024): May 2024

The Service Quality and Brand Trust Toward Purchase Decisions the Mediating Role of Customer Satisfaction : A Conceptual Paper

Fahmi Renaldy Azzam (Unknown)
Arry Widodo (Unknown)
Anita Silvianita (Unknown)
Nurafni Rubiyanti (Unknown)

Article Info

Publish Date
20 May 2024

Abstract

This research analyzes the relationship between service quality and brand trust through customer satisfaction regarding purchase decisions with a sample of Bandung people who know and have bought Crocs products at Shopee. This research method is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach, using the help of SmartPLS 3.0 software. This research shows an influence between service quality and brand trust on purchase decisions through customer satisfaction. Customer satisfaction mediates between service quality, brand trust, and purchase decisions. This research has several implications for companies that pay attention to service quality and build brand trust to create customer satisfaction, which impacts increasing purchase decisions

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Integrative Sciences
Website

Abbrev

ijis

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

Description

International Journal of Integrative Sciences (IJIS) is an international peer-review, and double-blind review journal published by Formosa Publisher. The IJIS is aimed to provide a forum for review, reflection, and discussion informed by the results of recent and ongoing research from a ...