International Journal of Asian Business and Management (IJABM)
Vol. 2 No. 6 (2023): December, 2023

Analysis of Language Strategies in the Digital Promotion of the Mulyosari Group Through Instagram Media

Afrizans, Dinda Eka (Unknown)
Majid, Nurkholis (Unknown)

Article Info

Publish Date
20 Dec 2023

Abstract

The research data consists of 10 Instagram content from several brands under Mulyosari Group. The analysis was conducted by paying attention to the use of language, communication style, and promotional strategies applied in Instagram content. The results of this study show that the language strategy used in digital promotion at the Mulyosari Group company through Instagram media involves the use of foreign languages, creative, simple, and interesting language. The language used tends to be informal and adopts a more relaxed communication style to attract the attention of Instagram users, the majority of whom are the younger generation

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Journal Info
International Journal of Asian Business and Management (IJABM)
Website

Abbrev

ijabm

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This ...