Jurnal ARSI : Administrasi Rumah Sakit Indonesia


Pengaruh Bauran Pemasaran terhadap Kepuasan Pasien yang diperoleh dari Tingkat Kunjungan Pasien ke Rumah Sakit: Literature Review

Safi’i, Akhmad (Unknown)
Sulistiadi, Wahyu (Unknown)



Article Info

Publish Date
30 Oct 2020

Abstract

Efforts to satisfy consumer needs are carried out by every company with various strategies and methods with the hope that consumers will be satisfied and will make repeat purchases. If a consumer has turned into a loyal customer because his satisfaction is fulfilled, then the consumer will not switch to other similar company products or services. In the context of a hospital as well, people will selectively choose a hospital that they consider satisfied with hospital services and the impact on loyalty obtained from increased patient visits. This article aims to determine the effect of the marketing mix on patient satisfaction obtained from the level of hospital patient visits. This study uses a literature review method through the Google Schoolar database source. Search literature from the Google Scholar database source using the keywords "marketing mix" AND "Patient Visits" AND "Hospitals". Initial identification found 14 articles on Google Scholar. Then we did a screening related to relevance, after being screened according to the inclusion criteria, only 9. Then after going through the full article screening process and the eligibility of the 6 articles there were 6 articles that matched. From the six articles reviewed, four articles (83%) stated that the marketing mix had a significant effect on patient satisfaction obtained from patient visits to the hospital.

Copyrights © 2020






Journal Info

Abbrev

publication:arsi

Publisher

Subject

Decision Sciences, Operations Research & Management Public Health Social Sciences

Description

Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, ...