Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Vol. 4 No. 1 (2024): June 2024

The Influence of Brand Image and Marketing Mix on General Patient Satisfaction

Alfiannor, Alfiannor (Unknown)

Article Info

Publish Date
18 Jun 2024

Abstract

This study aims to analyze the effect of brand image and marketing mix on general patient satisfaction at H. Abdul Aziz Marabahan Hospital. This type of research is quantitative research. The population of this study were 176 general patients and a sample of 76 general patients selected by sampling method with the slovin formula. Data collection was carried out by means of interviews using a questionnaire. The collected data were analyzed using multiple linear regression tests. Based on the results of the study, brand image has a partial effect on general patient satisfaction at H. Abdul Aziz Marabahan Hospital. Partial marketing mix has significant effect on general patient satisfaction at H. Abdul Aziz Marabahan Hospital. Brand image and marketing mix simultaneously influence general patient satisfaction at H. Abdul Aziz Marabahan Hospital

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Journal Info
Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Website

Abbrev

JIEE

Publisher

Universitas Ekasakti

Subject

Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

An objective of the Jurnal Ilmiah Ekotrans & Erudisi is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of public administration, Governance and Social Sciences. Jurnal Ilmiah Ekotrans & Erudisi is intended to be the journal for publishing ...