Indonesian Journal of Economics and Strategic Management
Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March

Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market

Dewi Puspaningtyas Faeni (Unknown)
Bahagia Juwanda Surbakti (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

This study analyzes the business strategy and growth of PT Nippon Indosari Corpindo Tbk, widely recognized by its brand name Sari Roti, within the Indonesian market. Established in 1995, Sari Roti has grown to become a dominant player in the modern bread industry in Indonesia. By employing a qualitative approach with a detailed case study, this research explores the various facets of the company's

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...