Journal of Economic, Bussines and Accounting (COSTING)
Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)

The Influence of Financial Literacy, Financial Technology, and Digital Marketing on Increasing MSME Income in The City of Surabaya

Winda Ayu Nindhya (Universitas Pembangunan Nasional Veteran Jawa Timur)
Tituk Diah Widajantie (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
02 Jun 2024

Abstract

This research aims to test and prove the influence of financial literacy, financial technology, and digital marketing on increasing MSME income. The population in this research is MSMEs that have gone digital in the city of Surabaya. The sampling technique in this study used simple random sampling, totaling 98 respondents. The analysis technique used in this research is the Structural Equation Model (SEM) on a Partial Least Square (PLS) basis using Smart-PLS 4.0 software. The results of this research prove that financial literacy, financial technology, and digital marketing have a significant effect on increasing MSME income.

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Journal Info
Journal of Economic, Bussines and Accounting (COSTING)
Website

Abbrev

COSTING

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...