This study focuses on one of the developing countries, namely Indonesia to investigate the relationship of firm-specific attributes and ownership to Online Voluntary Disclosure (OVD). Theories relevant to voluntary disclosure such as agency, signaling, and stakeholder theory were used in this study. This study also uses companies that deal directly with the community as a sample, namely the consumer cyclical and consumer non-cyclical industry. This study used regression analysis to build an online disclosure index through a scope of OVD proxy. The results showed that firm size, profitability, and creditors pressure were strongly associated with online voluntary disclosure. This research has several contributions. The first contribution provides empirical evidence of the relationship between firm-specific attributes and ownership to OVD. The second contribution provides evidence and understanding of OVD in companies that deal directly with customers, namely, the consumer cyclical and consumer non-cyclical industry. This study also has limitations, such as only using the consumer cyclical and consumer non-cyclical industry as research samples. The limitation is also that it only uses 3 independent variables as determinants of OVD. Future research can investigate OVD by considering a wider range of samples and determinants.
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