Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 2 No 2 (2013): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. 2, No.2 Agustus 2013

KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN

Rusnandari Retno Cahyani (Unknown)

Article Info

Publish Date
24 Nov 2017

Abstract

This research prove an effect according to image to consumer fasting and customer satisfaction product for goal to influence between self-image congruency with a brand,and brand preference. This study to knowing relationship between self-image congruency with a brand and satisfaction with the brand.

Copyrights © 2013




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi Bisnis dan Kewirausahaan
Website

Abbrev

IAB

Publisher

Universitas Sahid Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBISKWU) yang memiliki visi dan misi untuk turut serta memajukan Ilmu bisnis dan kewirausahan. Sejalan dengan visi dan misi tersebut, JEBISKWU menerima dan mempublikasikan hasil pemikiran-pemikiran baik empiris maupun non empiris yang relevan dengan kajian ...