Jurnal Bina Bangsa Ekonomika
Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)

PENGARUH GAYA HIDUP, LOKASI DAN SERVICESCAFE TERHADAP KEPUASAN KONSUMEN DI KEDAI KOPI NIPAH PADANG

Primutia Ananda (Sekolah Tinggi Ilmu Ekonomi KBP)
Maria Magdalena (Sekolah Tinggi Ilmu Ekonomi KBP)



Article Info

Publish Date
07 Jul 2024

Abstract

Consumer satisfaction is a person's feeling of joy or disappointment that arises from comparing the product's perceived performance (or results) to their expectations of the actions taken by the consumer. The research aims to test whether the influence of lifestyle, location and cafe services has an effect on consumer satisfaction at Padang nipah coffee shops. The data source used in this research is primary data. The population in this observation was visitors to the Nipah coffee shop, totaling 2,393 people. This sampling technique is incidental sampling. The number of samples used in this research was 96 people. The analytical method used is multiple regression analysis. The conclusion of this research is that the influence of lifestyle (X1) has a positive and significant influence on consumer satisfaction, location (X2) has a positive and significant influence on consumer satisfaction, and service cafes (X3) have a positive and significant influence on consumer satisfaction

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Journal Info

Abbrev

jbbe

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) ...