Siber Journal of Advanced Multidisciplinary
Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)

The Influence of Environmental Attitudes and Environmental Concerns on Green Purchasing Behavior with Gender as a Moderator Variable

Zahara, Rita (Unknown)

Article Info

Publish Date
15 Jun 2024

Abstract

The purpose of this study is to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior with gender as a moderator variable. This study also aims to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior. This research takes respondents, namely students who are under 25 years old. The number of respondents in this study amounted to 175 respondents. The sampling technique is purposive sampling. The questionnaire was distributed through online media. The results of the regression analysis show that environmental attitudes and environmental concerns affect green purchasing behavior while gender does not moderate the influence of environmental attitudes and environmental concerns on green purchasing behavior.

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Journal Info
Siber Journal of Advanced Multidisciplinary
Website

Abbrev

SJAM

Publisher

Siber Nusantara Publisher

Subject

Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

Description

Siber Journal of Advanced Multidisciplinary (SJAM) is a journal devoted to the publication of scientific articles published by Siber Nusantara Research and under the umbrella of the Yayasan Sinergi Inovasi Bersama (SIBER) and published 4 times a year, namely April, July, October, and January. SJAM ...