Siber Journal of Transportation and Logistics
Vol. 1 No. 2 (2023): (SJTL) Siber Journal of Transportation and Logistics (July 2023)

An Analysis of SWOT to Improve Competitiveness of Coffee SMEs

Aulia Ernawati, Farah (Unknown)

Article Info

Publish Date
22 Sep 2023

Abstract

SWOT analysis has become an important tool in planning business strategies, especially for coffee SMEs in Sidoarjo. By understanding their internal strengths, weaknesses, market opportunities and threats, SMEs can identify concrete steps to increase their competitiveness. By focusing on product quality development, market expansion, managerial skills training, product innovation, and industry collaboration, coffee SMEs can strengthen their position in local and regional markets. SWOT analysis provides an in-depth and holistic view of the internal and external factors that influence the growth and success of coffee SMEs, making it a very useful tool in strategic planning.

Copyrights © 2023




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Journal Info
Siber Journal of Transportation and Logistics
Website

Abbrev

SJTL

Publisher

Siber Nusantara Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Siber Journal of Transportation and Logistics (SJTL) is managed and published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER). SJTL articles are the result of field research, literature studies, and public policy research. This publication aims to disseminate the results of ...