Siber Journal of Transportation and Logistics
Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)

SWOT Analysis to Determine Competitive Strategy at PT. Oceanias Timber Products

Jasmine Salsabilla, Putri (Unknown)

Article Info

Publish Date
22 Nov 2023

Abstract

This research aims to determine a competitive strategy for PT. Oceania Wood Products through SWOT analysis. This analysis identifies company strengths such as high product quality and an extensive distribution network, as well as weaknesses such as dependence on imported raw materials and high production costs. Based on the results of the SWOT analysis, the recommended competitive strategies include: environmentally friendly product diversification, optimizing production cost efficiency, expanding into international markets, and partnership building strategies. Implementation of this strategy is expected to strengthen PT's market position. Oceania Wood Products, increase competitiveness, and achieve sustainable growth.

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Journal Info
Siber Journal of Transportation and Logistics
Website

Abbrev

SJTL

Publisher

Siber Nusantara Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Siber Journal of Transportation and Logistics (SJTL) is managed and published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER). SJTL articles are the result of field research, literature studies, and public policy research. This publication aims to disseminate the results of ...