Siber Journal of Transportation and Logistics
Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)

An Analysis of SWOT on The Development of Marketing Strategies of J&T Express Service Companies

Ajeng Alifah, Fajrina (Unknown)

Article Info

Publish Date
23 Nov 2023

Abstract

This article discusses the development of marketing strategies for J&T Express, a delivery service company. Through the use of technology, improved customer service, promotional campaigns, network expansion, and optimization of operational processes, the company aims to improve customer experience, expand market reach, and optimize its operational efficiency. By focusing on innovation and customer satisfaction, J&T Express strives to maintain its position as a leader in the logistics industry.

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Journal Info
Siber Journal of Transportation and Logistics
Website

Abbrev

SJTL

Publisher

Siber Nusantara Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Siber Journal of Transportation and Logistics (SJTL) is managed and published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER). SJTL articles are the result of field research, literature studies, and public policy research. This publication aims to disseminate the results of ...