SWOT analysis is an important strategic tool for companies to understand their position in the market through identifying strengths, weaknesses, opportunities and threats. Using this analysis, companies can develop strategies that capitalize on strengths and opportunities while addressing weaknesses and threats. This helps increase the company's competitiveness and performance in facing ever-changing business dynamics.
Siber Journal of Transportation and Logistics (SJTL) is managed and published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER). SJTL articles are the result of field research, literature studies, and public policy research. This publication aims to disseminate the results of ...