Journal of Finance and Islamic Banking
Vol. 6 No. 2 (2023)

Determinants of Switching Intention: Empirical Evidence from Sharia Bank Mergers in Indonesia

Qurniawati, Rina Sari (Unknown)
Nurohman, Yulfan Arif (Unknown)
Fatharani, Aulia (Unknown)



Article Info

Publish Date
17 May 2024

Abstract

This study examines the factors that affect customers switching intention after three state-owned Indonesian banks merge. The risk of losing customers in mergers and acquisitions (M&A) is very high because during the integration phase, management often focuses on internal issues, leaving aside important customer-related tasks. Therefore, a deeper understanding of the concept of M&A in the disciplines of marketing and consumer behavior is clearly needed for the benefit of academic knowledge and marketing practice. A total of one hundred and fifty respondents are selected using the quantitative method as sources of data collection. The questionnaires are distributed using a purposive sampling method in Surakarta, Indonesia. The software used for analysis is SEM-PLS. The results of this study state that inconvenience and religious motivation influence customer switching intentions. However, attitude and availability of suitable banks as a moderating variable did not influence customer switching intentions.

Copyrights © 2023






Journal Info

Abbrev

jfib

Publisher

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

Journal of Finance and Islamic Banking is a peer reviewed journal that is published by the Sharia Banking Department of UIN Raden Mas Said Surakarta in collaboration with the scholars association Ikatan Ahli Ekonomi Islam, published biannually in June and December. This journal publishes current, ...