Can Demand Forecasting Help Supply Chain? Evidence from Beer Distribution Game

Gautama, Nengah Widiangga
Arifin, Andi Harmoko

Return : Study of Management, Economic and Bussines
Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines

One of complex process known nowadays which involves production, delivery and services to consumers is supply chain. Supply chain often can be simplified and analyzed with simulations like Beer Distribution Game. In this research, we use an extended version of Beer Distribution Game, built by AnyLogic, and equipped with additional feature such as information sharing. This research uses a simulation experiment method, and from the experiment’s result we draw a conclusion based on the effect of SMA forecasting. It is shown that by adding SMA forecasting only at the Retailer unit, does not conclusively reduce the BDG’s Total Cost