Return : Study of Management, Economic and Bussines
Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines

Utilization of Instagram Social Media as A Means of Marketing In @erigostore

Hanifah, Lulu (Unknown)
Hasan Baisa, Harits (Unknown)
Thoriq Akbar, Naufal (Unknown)
Dedu, May (Unknown)

Article Info

Publish Date
30 May 2024

Abstract

This study aims to determine the use of Instagram social media as a means of marketing in @erigostore. By using qualitative research, research data is obtained using document studies where document studies are carried out by reviewing documents related to the research topic. This study used subjects from Erigo Products. The result of this study is that @ErigoStore have excelled at using Instagram as a great marketing tool. They utilize the stage to upload product photos, the grandstand's lifestyle related to their image, hold challenges and prizes, team up with powerhouses, use Instagram highlights like Stories and Reels, and direct their supporters to the site to buy products.

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Journal Info
Return : Study of Management, Economic and Bussines
Website

Abbrev

return

Publisher

PT. Publikasiku Academic Solution

Subject

Economics, Econometrics & Finance

Description

The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and ...