Jurnal Indonesia Sosial Teknologi
Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi

Analysis of the Influence of MyTelkomsel App as a Digital Touch Point on Digital Business Performance at PT. Telkom Indonesia

Junaedi, Junaedi (Unknown)
Millenia, Tasya (Unknown)

Article Info

Publish Date
26 Jul 2024

Abstract

In the digital era, digital transformation is a must for companies to compete. PT. Telkom Indonesia introduces the MyTelkomsel app as a digital touch point. This study aims to analyze the influence of the MyTelkomsel application on Telkom's digital business performance. The research method used is quantitative descriptive with a literature study approach. The research data was collected from two main sources, namely literature studies and analysis of the company's financial statements. The results of the study show that the MyTelkomsel application has a positive influence on Telkom's digital business performance. This is evidenced by the increase in the number of MyTelkomsel App users, customer satisfaction, and company revenue.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...