MESSAGES AND PERSUASION IN VERBAL AND VISUAL SIGNS OF WORLD VISION’S ZAMBIA PROJECT CAMPAIGN VIDEO

Arya Putry, Made Yuana ( Udayana University)

LINGUAL: Journal of Language and Culture
Vol 3, No 4 (2015)

This article aims at describing the analysis result of messages and persuasion modes implied in the verbal and visual signs. The data was taken from a campaign video: World Vision Water - Meet Violet and the Other Children of the Zambia Project - World Vision". The data was collected by watching, note taking and the analysis was done by applying Saussure, Dyer and Aristoteles ideas. The result showed that the signs and message were expected to appeal for assisting people in Zambia Africa to overcome the clean water crisis