Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis

Pengaruh Dari Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Ada Swalayan, Kota Bogor

Maura Salsabila Kautsar (Unknown)
Agung Prayudha Hidayat (Unknown)
Derry Aditia (Unknown)
Dwi Cahyo Nugroho (Unknown)
Nisa Naillah Rahmawati (Unknown)
Safitri Astiani (Unknown)
Ulya Khoirunisa (Unknown)

Article Info

Publish Date
27 May 2024

Abstract

The pursue of this research is to analyze correctional relationship between customer relationship management (CRM) as quality of service and marketing mix to customer loyalty of ADA Swalayan in Bogor. The primary data are collected through questionnaire of 52 respondents who have made transactions in ADA Swalayan and analyzed the data with Structural Equation Modeling (SEM) using software SPSS. The results of the research show that Customer Management Relationship has an influence on customer loyalty of the ADA Swalayan as well.

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Journal Info
Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Website

Abbrev

Manuhara

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...