Penerapan Manajemen Risiko Dalam Meningkatkan Penjualan Pada Cafe Sejiwa

Laila Elfridawaty Situmorang
Berliana Lestari Manullang

Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis

This research aims to analyze the effect of implementing business risk management in Cafe Sejiwa. The research method applied in this research is the Primary Data Analysis (ADP) method, namely by using data that is available through the distribution of questionnaires. After identification, a risk assessment matrix is ​​created as well as possible responses to possible risks. The results of this research are that the risks often faced by Cafe Sejiwa are the emergence of competitors, rising raw material prices, declining consumer interest due to limited facilities, and less effective business communication.