<![CDATA[Purpose: The objective of this study is to assess the usability of the Baraya Travel application, highlighting areas for enhancement to improve the online ticket booking experience for users. By concentrating on the Baraya Travel app as the research subject, the study intends to offer valuable insights for its developers. It emphasizes user feedback and recommendations to improve interface navigation, application speed, and the addition of new features, ultimately increasing convenience and ease of use. This study aims to provide an extensive examination of the app's performance, identifying precise areas where improvements can be made. Methods: Using the Usability Testing methodology, particularly emphasizing the System Usability Scale (SUS), this study employs a quantitative research strategy. Surveys were administered to 409 Baraya Travel application users to gather primary data concerning usability aspects including user interface navigation, application responsiveness, and user convenience. The statistical analysis utilized both descriptive statistics, encompassing measures of central tendency and variability, to summarize the data, and potentially inferential tests like correlation analysis or t-tests, to investigate relationships and disparities between variables. The selection of statistical analysis aimed to offer a thorough interpretation of the data and extract meaningful insights into the usability of the Baraya Travel application. Furthermore, the utilization of the SUS evaluation metric provided a standardized measure to evaluate usability and facilitate comparisons across studies, ensuring consistency and reliability throughout the evaluation process. Result: The examination of the SUS questionnaire indicated that users of the Baraya Travel application provided an average score of 75.26. This score suggests that the application demonstrates a commendable level of usability, earning a "Good" rating and a Letter Grade of "B". Nonetheless, there remains potential for enhancement to reach the desired standard of perfection. Users offered invaluable feedback and suggestions, highlighting the necessity for enhanced user interface navigation, improved application speed, and the implementation of additional features to augment convenience and user-friendliness. Novelty: This research provides valuable insights for Baraya Travel application developers, emphasizing areas for improvement based on user feedback and suggestions. It contributes to the progression of online ticket booking systems, with the goal of enriching the overall travel experience for users. Highlighting the significance of user-friendly interfaces, efficient application performance, and convenient features is crucial for enhancing user satisfaction and fostering loyalty. Subsequent research endeavors could explore further factors influencing user satisfaction and loyalty in the context of digital travel applications.]]>
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