International Journal of Review Management Business and Entrepreneurship
Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)

The INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF ELECTRICAL PRODUCTS AT PT SINAR TERANG INTI

Buwono, Andika Pulung (Unknown)

Article Info

Publish Date
16 Jun 2022

Abstract

This study aims to determine how the significant influence of Product, price, Place, Promotion on the service Products of PT SINAR TERANG INTI. The factors studied are Product (X1), Price (X2), Place (X3). The population in this study were all final consumers of PT. PLN (Persero) UP3 Mojokerto whose number is known for sure (finite). The sample in this study used purposive sampling, which is a sampling technique with certain criteria.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Review Management Business and Entrepreneurship
Website

Abbrev

RMBE

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance

Description

International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and ...