Brand Communication
Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru

Analisis Semiotika Roland Barthes Tentang Makna Pemilu Damai Dalam Film Kejarlah Janji

Silvia Dewi Anisa (Unknown)
M Rifa’i (Unknown)



Article Info

Publish Date
22 Jul 2024

Abstract

This research aims to explore the meaning of a peaceful election as conveyed in the film "Kejarlah Janji" using Roland Barthes' semiotic approach. The research method used is descriptive qualitative. The primary data source for the research is the film "Kejarlah Janji," produced by KPU (General Elections Commission). The data collection technique employed is the documentary method. The data analysis technique used is content analysis. Based on the analysis of eleven scenes in the film, five main categories reflecting the meaning of a peaceful election were found, namely safe, orderly, peaceful, free from hoaxes, and free from money politics. Each category is analyzed through three stages: denotation, connotation, and myth according to Barthes' theory. The analysis results indicate that the meaning of a peaceful election includes security with reduced violence and intimidation, orderliness without code of ethics violations, minimal conflict and revenge, no spread of fake news, and high integrity and transparency without corruption and bribery in every stage of the election process.

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Journal Info

Abbrev

jbc

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, ...