BIMBINGAN DAN PELATIHAN DESAIN LABEL KEMASAN PADA UKM KERUPUK DI DESA AMPELDENTO KARANGPLOSO

Rena Feri Wijayanti (politeknik negeri malang)
Lina Budiarti (politeknik negeri malang)
Erlangga Andi Sukma (politeknik negeri malang)
Joni Dwi Pribadi (politeknik negeri malang)
Shinta Maharani Trivena (politeknik negeri malang)

Jurnal Pengabdian Kepada Masyarakat
Vol. 7 No. 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020

Small businesses such as home industries have to face various obstacles to expand their product markets. One of the obstacles is the products offered are not well known to the public because there is no brand label attached to the product packaging. Seeing the importance of brand labels on a product, it is important to be able to participate in small businesses to provide additional knowledge of the function and use of brand labels in product marketing. This community service aims to provide direction about the benefits of labels to introduce products to a wider market.