Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah
Vol. 4 No. 1 (2017)

Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa

Akh Fawaid (STIE Bakti Bangsa Pamekasan)



Article Info

Publish Date
21 Jun 2017

Abstract

In this research, the researcher wanted to know the influence of sales of goat milk Etawa using Digital Marketing System (Digital Sales system) and know the difference of conventional sales with Digital Marketing System. Easness Aspect of knowing the product, the content of Product, Benefits of product, and accelerate service process to consumer, Became one of the reasons Digital Marketing System used against Etawa Goat's milk sales. So it needs to be done experiment, to know the whole level of sales influence and competitiveness of Etawa Goat Milk Sales using Digital Marketing System and doing Comparison to sales using conventional system. The research method used is descriptive qualitative research method. The results showed, Digital Marketing System has a very high influence on sales of goat milk Etawa, compared using conventional system. One of them, on the marketing process, convenience and ease of consumers obtain product information, until the transaction process.

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Journal Info

Abbrev

iqtishadia

Publisher

Subject

Economics, Econometrics & Finance

Description

Publishes mainly focuses on the major problems in the development of Islamic Business and economic areas, such as Islamic economic thoughts, Islamic economic and business, Islamic philanthropy (zakat, infaq, shadaqah, and waqf), halal industry (food tourism, product), Islamic microfinance, Islamic ...