THE COMMERCIUM
Vol 6 No 3 (2023): The Commercium

CYBER PUBLIC RELATIONS PADA APLIKASI PENGADUAN WARGAKU DALAM PELAYANAN PUBLIK DI KOTA SURABAYA




Article Info

Publish Date
11 May 2023

Abstract

Digitalization era requires Surabaya Government strive to meet socity’s needs for public services. This is shown by the launch of Wargaku application which serves all public problems and aspirations. The utilization of technology in Wargaku is an element of the cyber public relations approach. Claiming a response speed of 1x24 hours, this application has received a high response of public participation. Although considered successful, based on the public satisfaction survey there are still several things that need further attantion such as responsiveness, substance, appearance, convenience and interference with the application. In addition, external factors such as socialization and paradox of choices to media that have almost same role also confuse the public. The purpose of research to describes cyber public relations of Wargaku complaint application on public services at Surabaya City. This type of research is descriptive qualitative with a case study method. This research uses data collection techniques in the form of in depth interview and documentation. Then, the analyzed using an interactive data analysis model. The results obtained from the application of cyber public relations have been reflected in the Wargaku as an effort to provide good public services. However, the aspects of message transformation and reach still need to be improved.

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Journal Info

Abbrev

Commercium

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : ...