Economic Reviews Journal
Vol. 3 No. 3 (2024): Economic Reviews Journal

Pengaruh Kualitas Layanan terhadap Customer Loyalty pada Starbucks Coffee di Wilayah Bandung

Linda Ayu Puspitasari (Unknown)
Gandhi Pawitan (Universitas Katolik Parahyangan, Bandung, Indonesia)

Article Info

Publish Date
02 Sep 2024

Abstract

This study aims to determine the effect of service quality on customer loyalty at Starbucks Bandung City. The population and sample used in this study are people who have bought Starbucks in Bandung. the Total of respondents collected in this study were 110 people. The method used to collect data is a questionnaire through Google forms. Data analysis techniques were performed using simple regression analysis using the Statistical Program Social Science (SPSS) software version 29. The results of this study found that there was a significant positive effect of service quality on customer loyalty. 

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...