Economic Reviews Journal
Vol. 3 No. 3 (2024): Economic Reviews Journal

Pengaruh Fitur Shopping Live Terhadap Pembelian Impulsif Pengguna Aplikasi Shopee.

Rahma Dini Aulia (Unknown)
Najwa Khoerunissa (Unknown)
Abdul Yusuf (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

The aim of this study is to investigate whether shopping live features influence impulse buying. A total of 100 respondents who met the requirements were collected as a sample based on research conducted using a questionnaire. Confirmatory factor analysis and Cronbach Alpha were used to evaluate the validity and reliability of respondents' responses to statement items. Simple regression analysis was used to assess the research hypothesis. Based on these experiments, this research determines that the live shopping feature has an impact on impulse purchases made on the Shopee platform.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...