Economic Reviews Journal
Vol. 3 No. 3 (2024): Economic Reviews Journal

Perngaruh Kepercayaan dan Pengalaman Pembelian terhadap Minat Beli Ulang secara Online di Shopee: Survei pada Mahasiswa Universitas Singaperbangsa Karawang

Nurul Aulia (Unknown)
Sinta Apriyani (Unknown)
Abdul Yusuf (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

 This study aims to determine the extent of the influence of trust, purchasing experience on online repurchase interest in shopee case studies of Singaperbangsa University Karawang students in 2024. With a sample size of 100 respondents through a quantitative approach. This study uses multiple linear regression analysis with the help of SPSS software. The results showed that the influence of trust has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024. Purchasing experience has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...