SEIKO : Journal of Management & Business
Vol 6, No 1 (2023): January - Juny

The Influence of Brand Image on Consumer Satisfaction of Make Over Cosmetics in STIE Amkop Makassar Students

Amar Sani (Prodi Manajemen, STIE Amkop Makassar)

Article Info

Publish Date
03 Apr 2023

Abstract

The purpose of this study is to identify and analyze how brand image affects consumer satisfaction. This quantitative research involved 89 sample students and used the regression analysis technique of questionnaire data pathways. These results show that brand image (X) has a positive and significant influence on consumer satisfaction. This study also proves that the hypothesis is accepted that brand image has a positive and significant influence on consumer satisfaction. Kata Kunci: Brand Image, Customer Satisfaction

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...