Pengaruh Overconfidence Bias dan Herding Bias terhadap Pengambilan Keputusan Gen Z di Kota Padang dalam Berinvestasi di Pasar Saham Indonesia

Muhammad Qodrie Andhika Saja (Fakultas Ekonomi dan Bisnis, Universitas Negeri Padang, Padang)
Eka Fauzihardani (Fakultas Ekonomi dan Bisnis, Universitas Negeri Padang, Padang)

Jurnal Eksplorasi Akuntansi (JEA)
Vol 6 No 3 (2024): Jurnal Eksplorasi Akuntansi (JEA)

This study seeks to investigate the impact of overconfidence and herding biases on the investment decision-making process among Generation Z individuals in Padang City. Conducted through survey research using a questionnaire to collect primary data, responses were gathered from 400 participants, including employees, students, and high school students aged 20-29 years. The statistical analysis employed for this research is multiple regression analysis. The findings reveal a significant positive correlation between overconfidence bias and the investment decision-making of Generation Z in Padang City. Additionally, herding bias also exhibits a notable positive influence on the decision-making of this demographic. The implications of this study aim to prompt readers, particularly Generation Z individuals considering investments in the Indonesian stock market, to approach decision-making with greater caution to minimize potential risks, especially for those new to investment endeavors.