The Effect of ROA, EPS, DER on Changes in Share Prices in Company Tbk. (Study on Cigarette Sub-Sector Company Tbk. 2014-2021 Period). Stock prices that change at any time can provide profits or losses to investors. In the field, the ups and downs of stock prices are unpredictable. The purpose of this study is to determine the effect of ROA (Return On Assets), EPS (Earning Per Share), and DER (Dept to Equity Ratio) on changes in stock prices in cigarette sub-sector companies listed on the IDX in 2014-2021. This research is a quantitative research that uses purposive sampling method in data collection. In this study the population was taken from 5 cigarette companies, the sample in this study were 4 cigarette company Tbk. Analysis of the data used is to perform quantitative analysis using statistical calculation techniques, namely regression analysis through the Statistical Package for the Social Sciences (SPSS) statistical version 24 data processing program.The results of this study indicate that ROA, EPS, and DER have no effect on stock prices in the cigarette sub-sector companies.
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