Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial

Analisis Pengaruh Purchase Intention Terhadap Brand Lokal Fashion di Indonesia

Lady, Lady (Unknown)
Dyfan, Dyfan (Unknown)

Article Info

Publish Date
29 Feb 2024

Abstract

The research was conducted to analyze the influence of the intention to buy on the local fashion brand. The data was collected through purposive sampling and dissemination of questionnaires to the Indonesian public by successfully collecting 374 respondents. This analysis uses SPSS and Smart PLS to test the data. The results of this analysis show that quality of service, brand image, trust, customer relationship, and purchase intention as dependent variables have significant positive influence, while customer satisfaction and perception have no influence. This research is one of the few that uses perception as a mediation variable.

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Journal Info
Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Website

Abbrev

dialektika

Publisher

Universitas Islam Raden Rahmat Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Dialektika adalah jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Raden Rahmat Malang. Jurnal ini memiliki spesifikasi sebagai media untuk mengkomunikasikan hasil-hasil penelitian dan pemikiran konseptual yang berkaitan dengan bidang Ekonomi dan Ilmu Sosial. ...