<![CDATA[The paper extensively explores machine learning algorithms for evaluating sentiments in hotel reviews, particularly within the tourism and hospitality industry. It underscores the importance of precise reviews in utilizing artificial intelligence for improved operational efficiency, revenue optimization, and heightened customer satisfaction. Notably, supervised machine learning algorithms like Gradient Boosting, Support Vector Machine, and K-Nearest Neighbor are highlighted for offering recommendations based on reviews to predict user preferences. The research methodology involves data scraping, cleaning, preprocessing, and labeling, followed by training and testing the chosen machine learning algorithms. Results indicate that the Support Vector Machine algorithm demonstrated superior performance with accuracy 0.8553, precision 0.8433, recall 0.8553, dan F1-score 0.8424, suggesting its appropriateness for sentiment analysis in hotel reviews. The paper concludes by recommending the implementation of the Support Vector Machine model for sentiment analysis in hotel reviews in Palangka Raya, Indonesia, and proposes avenues for further industry development and enhancement.]]>
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