JEBD
Vol. 1 No. 4 (2024): April - Juni

Evolusi Ekonomi Syariah Dalam Marketplace: Analisis Shopee

Cinta Rahmi (Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta)
Lulu Fatimah Azzahra (Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta)
Dinna Chaerun Nisa (Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta)
Dendi Anugrah (Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta)



Article Info

Publish Date
12 Jun 2024

Abstract

The way the sharia economy has developed in the marketplace—as demonstrated by the Shopee platform—indicates that it is always evolving and adapting to the demands of the digital market. This study examined Shopee's sharia economy and discovered a number of intriguing findings.In online marketplaces like Shopee, the sharia economy is growing significantly. Analysis indicates that Shopee's sharia economy is growing faster than the traditional economy. One of the industries influencing Shopee's sharia economy is sharia finance. The sharia economy is being driven by newcomers and small companies in the internet market. One of the things propelling the sharia economy in the digital market is the existence of platforms such as Shopee. One element affecting the sharia economy in the digital market is the COVID-19 epidemic. The growth of sharia economy at Shopee is influenced by government policies that support sharia economics. On Shopee, customers who require sharia goods or services turn into sharia economic drivers. At Shopee, technology that facilitates spending and transactions is what powers the sharia economy.According to this study, the Islamic economy is growing faster than the mainstream economy in online marketplaces like Shopee. The sharia economy in the digital market is fueled by a number of variables, including sharia financing, platforms, pandemics, startups and small enterprises, customers, and technology.

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Journal Info

Abbrev

jebd

Publisher

Subject

Economics, Econometrics & Finance Engineering

Description

Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the ...