This study aims to examine the effect of Return On Equity (ROE) and Earning Per Share (EPS) on Stock Prices in cigarette sub-sector companies listed on the Indonesia Stock Exchange in 2021-2023. This research method uses multiple linear regression analysis using the STATA 17 statistical test tool. The sampling method in this study used purposive sampling technique. The F test results show that ROE and EPS simultaneously affect the stock price. The T test results show that EPS partially affects the stock price.
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