Persaingan Daya Tarik BBM Dikalangan Masyarakat Antara PT. Pertamina Indonesia Dan Petronas Malaysia (Studi Kasus Indonesia Dengan Malaysia)

Asti Peggy Aliyantie (Universitas pelita bangsa)
Afif Husain Yasir (Universitas Pelita Bangsa)
Maura Putri Alicia (Universitas Pelita Bangsa)
Salya Prayoga (Universitas Pelita Bangsa)
Daspar (Universitas Pelita Bangsa)

JEBD
Vol. 2 No. 1 (2024): Juli - September

This analysis aims to determine the public's interest in comparing services, quality, price and which fuel is more efficient. Does the public remain loyal to one of these fuels? This research uses a descriptive method, where phenomena occur among society. These phenomena can take the form of activities, characteristics, changes, relationships, similarities and differences. Gas stations should maintain existing services in accordance with their SOP.