International Journal of Economics, Business and Innovation Research
Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research

The Role Of human Resources in Sevice Marketing

Sukaini Sukaini, SE.M.M (Sulawesi University of Technology)
Ruhaisal Ifna, S.Sos., M.M (Sulawesi University of Technology)



Article Info

Publish Date
01 Jan 2023

Abstract

Human Resources (HR) plays an important role in the success of a company. As the saying goes, human resources are a source of competitive advantage that is timeless by heat, not weathered by rain. Likewise achieving success in marketing services, of course, very much depends on the human resources that are owned The success of service marketing is highly dependent on human resources (HR) due to the direct involvement between service providers and consumers directly involved with consumers certainly need training, preparation, and high motivation to serve everyday consumers. In addition, sued to have the ability to be responsive in Fulfill the needs of consumers. HRs are also directly involved in the marketing process because, they must have a view of which large strategy marketing service company. Implementation from the whole aspect related to HR company service requires a commitment, way of respect, and implementation of the role optimally by whole member company service so that could acccurate operation and effectiveness performance.

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Journal Info

Abbrev

IJEBIR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...