International Journal of Economics, Business and Innovation Research
Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I

The Effect Of Service Quality On Public Satisfaction

Yusuf Yusuf (Management Department, Halu Oleo University, Kendari, Indonesia)
Nasrul Nasrul (Management Department, Halu Oleo University, Kendari, Indonesia)
Wahyuniati Hamid (Management Department, Halu Oleo University, Kendari, Indonesia)
Wa Ode Yusri (Management Department, Halu Oleo University, Kendari, Indonesia)



Article Info

Publish Date
25 Jan 2023

Abstract

Public satisfaction can result from successful communication. Since frequent and good communication will lead to better public happiness, effective communication will help people to learn more and understand the importance of public satisfaction in an organization. This study aims to determine the effect of service quality on community satisfaction in the Tongkuno District Office, Muna Regency. A total of 75 residents of the Tongkuno sub-district who have accessed community services at the Tongkuno sub-district office participated in this study. This study uses survey and questionnaire methods that have been evaluated for reliability and validity. Multiple regression was used to analyze the data, and it was found that community satisfaction was significantly influenced by service quality, which included physical evidence (X1), empathy (X2), reliability (X3), responsiveness (X4), and assurance (X5). In the partial analysis it was found that physical evidence (X1) had a positive but not significant effect on community satisfaction, while reliability (X3), responsiveness (X4), assurance (X5), and empathy (X2) all had a positive and significant effect

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Journal Info

Abbrev

IJEBIR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...